Applicant Overview

Name (First, Last)

Email

Job Title

Other Job Titles (internal or with clients)

Designations (check all that apply)

CFPCFACPA

Firm Name

Firm Website

Biography on Firm Site

LinkedIn Page

Work Experience

Years of Advisory Industry Experience

How long have you been with your current firm?

Years of Work Experience

Additional Work Experience (industries)

Role in Your Firm & Compensation

Are you an owner in your firm?

YesNo

If yes, what percentage of your firm do you own?

Do you own or expect to own synthetic equity?

YesNo

Are you primarily (more than half) compensated through a salary or a payout (percentage of revenue generated) or a combination (about equal proportions)?

SalaryPayoutBoth

Salary Amount

Payout Percent

Combination (Amount and Percent)

Additional Notes on Compensation

Do you receive a new business bonus? If yes, describe:

Revenue Responsibility & Client Relationships

What is your revenue responsibility (where you are the lead advisor on the client relationship / you are the person the client would call if they needed to make an important decision)?

2025 Revenue Responsibility

2026 Expected Revenue

How many client relationships are you responsible for and what is the assets under management (AUM) that these relationships represent?

2025: Client Relationships

2025: AUM Represented

2026: Client Relationships

2026: AUM Represented

How many new clients have you personally brought into the firm in the last two years?

2025 New Clients

2026 New Clients

How many leads (contacts who express interest in hiring you) have you generated in the last two years?

2025 Leads Generated

2026 Leads Generated

How many prospects did you engage with (e.g., calls, meetings, proposals) do you estimate having in the past two years?

2025 Prospects

2026 Prospects

Firm Clients & AUM

How many clients (households) did your firm have in the past two years?

Firm Clients (2025)

Firm Clients (2026)

What was your firm AUM in the past two years?

Firm AUM (2025)

Firm AUM (2026)

What were the dynamics of the AUM in 2025:

2025 Starting AUM

+ New AUM from new clients (2025)

+ Contributions from existing clients (2025)

- Distributions of assets (2025)

- Clients lost (2025)

+/- Market Performance (2025)

= Ending Clients (2025)

What were the dynamics of the AUM for this year - 2026:

2026 Starting AUM

+ New AUM from new clients (2026)

+ Contributions from existing clients (2026)

- Distributions of assets (2026)

- Clients lost (2026)

+/- Market Performance (2026)

= Ending Clients (2026)

Focus on Growth

What do you struggle with the most when it comes to growth?

What do you enjoy the most when it comes to growth?

What are your goals from this program?

How do you rate your skills in the following areas on a scale of 1-10 with 1 being the lowest (least confident in your abilities) and 10 being the highest (Most confident in your abilities):

Marketing myself and growing my individual reputation

Attracting new opportunities (leads)

Engaging with prospects and turning them into clients

Creating content that promotes my reputation and the reputation of the firm

Receiving referrals from existing clients

Receiving referrals from centers of influence (CPAs, attorneys)

Networking with potential clients

Convincing clients to continue contributing assets

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