Many firms consider incentive compensation for business development. The carrots are there, but the bunnies don’t seem to be running. That warrants a discussion about whether the carrots work in the first place, and how bonuses ought to be structured.
Time and again I work with firm owners who are reluctant to be “the bad guy” and deliver the tough advice to their employees or mentees that they aren’t doing as well as they should be. If you want your colleagues to develop into successful professionals, you have the obligation as a mentor to help them recognize and fix their weaknesses.